Downtown Long Beach


Mission statementDowntown Long Beach Associates

The Downtown Long Beach Associates is a non-profit, tenant- and property-based business improvement district, which is dedicated to the management, marketing, advocacy, and economic and community development of the assessment district in cooperation with the City of Long Beach and the private sector.

Association summary

Downtown Long Beach has the added benefit of community-led Business Based and Property Based Improvement Districts, administered by the Downtown Long Beach Associates (DLBA), that ensure Downtown streets are clean, safe, and vibrant. The most visible of these services are the Clean and Safe teams, serving an area frequented daily by thousands of employees, residents, shoppers, and tourists. The DLBA’s Clean and Safe teams – two of the Downtown’s most beloved programs – facilitate cleanliness, maintenance, public safety, and ambassadorial services that enhance both physical and experiential aspects of the public realm in Downtown.

The DLBA utilizes a multi-faceted approach to attracting consumers to Downtown Long Beach. From social media campaigns to traditional print advertising, the DLBA uses a variety of platforms to promote Downtown Long Beach and its live, work, and play atmosphere. Additionally, the DLBA produces more than a dozen annual events that attract tens of thousands of revelers and generate millions in consumer spending.

In addition to attracting business and investment to Downtown, the DLBA also helps existing businesses thrive by constantly improving the political and regulatory climate. The DLBA provides many services, including:

  • Liaison services between businesses and City departments
  • Property owner and brokerage contacts
  • Site selection assistance
  • Business development resources, financial incentives, and other programs.

The DLBA works to identify and oversee projects that will enhance the physical environment within Downtown. From storefront activation programs to alleyway beautification grants, these projects are designed to beautify Downtown, enhance public safety, and expand accessibility.

Kraig Kojian, President and CEO
100 W Broadway, Ste 120
Long Beach, CA 90802

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